MNIB Consulting Inc. - Latest Comments

Re: The Truth About Learning Styles (Hint: They’re a Myth)

Michele — Thu, 06 Jul 2017 15:07:39 -0000

What about individuals with learning disabilities, such as dyslexics? For someone who struggles with the written language, receiving information verbally is helpful and may be more effective. 1 in 5 people worldwide is dyslexic. And for individuals with auditory processing issues, receiving written information is easier for them to process. These are clear differences in how people learn.

Re: How I Learned To Touch My Toes in 3 Minutes (and why you should care)

Jennifer Lefforge — Mon, 02 Jan 2017 21:52:09 -0000

Found this through a google search. I'm a runner and was sure I was severely messed up because I couldn't do this. I didn't even do the progressions I just mentally "got" the hip thing and all the sudden, voila, I can touch my toes. Wow! Thank you!

Re: The Science of Handwriting: Why Your Online Course Needs Offline Activities

Kara Sorensen — Tue, 15 Nov 2016 21:50:58 -0000

I've always felt like taking hand written notes helped me learn better. I still wouldn't even think of journaling on my computer. Sometimes, though, having everything on my computer is so easy and I still haven't found a good way to organize all my crazy handwritten doodles, notes and stickies, but I'm also not willing to stop writing by hand.

Re: The Power of Reflective Practice

Kara Sorensen — Tue, 01 Nov 2016 20:12:42 -0000

This is really helpful information. I've been using celebration a lot more lately to help my clients lift their energy, but also to lock in new habits with more ease. Reflection is another very important tool to use. I haven't called it that specifically, but I'm going to build reflection into my programs right now, literally today. Thank you Breanne!

Re: Why Creating Transformational Learning Products Feels Impossible

Ada Chukwunyere — Thu, 13 Oct 2016 15:47:01 -0000

I have made the 3 mistakes and it's limiting my business from growing.

Re: Why Creating Transformational Learning Products Feels Impossible

Jen Brown — Sat, 01 Oct 2016 20:45:19 -0000

All of them! Or actually I haven't tried to create a program because of all of those reasons! I've resisted putting together group programs because I know what I do isn't a step-by-step process; it's always been very organic based on the specific client I am working with. And because I couldn't see a why to create a course that was step-by-step or I couldn't even get my process down on paper, I've held off offering group programs (which decisions has severely limited the growth of my business over the years).

Re: Why Creating Transformational Learning Products Feels Impossible

Mel Richards — Thu, 29 Sep 2016 15:29:16 -0000

To me I see people getting stuck with the selling. They create it, and have no idea what to do with it next, there's no launch or marketing plan. And if they have no audience, we'll they are really stuck. They are trying to run ads, or do joint ventures, and they realize 50% of the work is in the marketing and get totally deflated by this as they think "but I'm not a marketer, what do I do now?"

Re: Why Creating Transformational Learning Products Feels Impossible

Cory Huff — Thu, 29 Sep 2016 12:40:34 -0000

Certainly I've been guilty of teaching step by step, and I see the way that it leads some people to think that if they click all the buttons and learn all the steps they'll accomplish what I'm trying to teach. It's a tricky one.

I think at this point I'm thinking about how to help the artists I work with go deeper, think deeper, and push themselves to do more.

Re: Why Creating Transformational Learning Products Feels Impossible

Caelan Huntress — Thu, 29 Sep 2016 12:38:41 -0000

I tried the "Teach Everything You Know" style for a while, but because I know lots of things about lots of different things, I never stuck to a single subject, and nobody knew what, precisely, I was about.

"Teach people to become masters" would be much more effective advice.

Re: To finish what you started, ask these two questions [part 2 of 2]

Nneamaka Okafor — Thu, 22 Sep 2016 20:22:46 -0000

This is an awesome technique. I will sure be applying it to my work,especially with a 9-5 job.

Re: Read This Before Your Next Launch

kaycam — Mon, 08 Aug 2016 08:31:59 -0000

I help men and women in midlife change their career. This will be a lifestyle program, as I believe that the key to changing your career is to change your lifestyle.

My right people are people in their 40s and 50s who have outgrown their career and just want to do something different. They have work and life experience. They would be professionals (but not executives) I may attract others, but I say professionals as that is my experience.

My offer is, how to let go of what's old and start over with something new. Career change is really about letting go of what's old and starting over. It's about gaining clarity.

I believe it is the right thing, because at the end of the day it is not just about changing a career, it is about starting over.

Please let me know if you need more info.
KC

Re: Are We Entering The Post-Course Era?

Elinor Fish — Mon, 08 Aug 2016 05:24:09 -0000

I had a similar experience and changed my "online course" to a "virtual retreat", which so much better aligns with my brand and other services (live retreats). It turns out runners don't want an online course, they just want to go run!

Re: Read This Before Your Next Launch

Elinor Fish — Mon, 08 Aug 2016 05:20:52 -0000

I think you're right on Breanne because I finally realized that I had the right people, but not the right product. What I wanted to sell them was not what they wanted to buy.
No matter how hard I worked to have a great "launch" I never got great results.

Now that I'm offering the right service to the right people, they are gobbling it up and my business is moving forward. I wish I'd realized sooner why it was so hard, but I guess sometimes you have to experiment to figure these things out :)

Re: Case Study: How ‘The Abundant Artist’ Increased Sales by 30% (Boosting Completion Rates and Testimonials In the Process)

Mike Roy — Thu, 30 Jun 2016 15:56:43 -0000

Way to go, Cory! I've admired Cory for quite awhile and I am very happy that he has had success with his course. I will definitely be using this wisdom for my future products for Artist Myth.

Re: Are We Entering The Post-Course Era?

Nela Dunato — Thu, 05 May 2016 06:26:28 -0000

Thanks for offering some ideas on alternatives to courses. I'm one of the "burnt out on courses" people, and I've been postponing my own courses for so long, that I'm not even sure if that's the best use of my time. I see courses on topics I'm qualified to teach pop up around me, and I don't like the idea of having to prove mine is "better" (when I can't even know for sure without trying every single one myself).

Re: Are We Entering The Post-Course Era?

Breanne Dyck — Wed, 04 May 2016 19:09:45 -0000

@Parrish Wilson - absolutely. I like how you are calling it an online workshop as opposed to a course, in order to differentiate it from those other courses. A great example of how evolving to provide a better experience can create better results, and put our businesses in a whole 'nother category!

Re: Are We Entering The Post-Course Era?

Parrish Wilson — Wed, 04 May 2016 18:59:54 -0000

Great post Breanne! I personally am totally done with courses. I find I don't implement the material as it doesn't suit my learning style or what motivates me. I really thrive when I am engaging with my instructor and having a smaller more intimate experience.

Which is of course, what led me to create my online workshop (Write Joyfully) that I've been running for about a year now. It's small and focused on ACTION. The learning opportunities are much more experiential and participants walk away have both created and learned things that will help their business. I love running it and I love the results for my clients! I really hope (and expect) that more online entrepreneurs will start taking this approach as I find it's one way to actually deliver on the promise of success.

Re: Are We Entering The Post-Course Era?

Ali Shapiro — Wed, 04 May 2016 14:19:48 -0000

I feel smart because you said my Qs were good! LOL. And yes, my audience is JADED beyond belief. But I also find that if you can clearly educate them, it becomes easier.

Yes I've found that I have to educate on what real coaching is...because so many people who say they're coaches are teaching or training. Even the most sophisticated client then becomes jaded yet it's because they've never had a genuine coaching experience! And you can't know what you don't know, assuming they've never had a useful coaching engagement.

I think it's important for the providers to know what they're actually doing. Many coaches call themselves coaches but are actually doing more accountability, like a physical trainer provides.

Re: The GIGO Problem: Why Feedback is [Mostly] Useless

Greg Basham — Wed, 04 May 2016 14:07:47 -0000

Breanne, You're clearly one of the best and brightest strategic thinkers in your field who both understands the theory behind what you promote but can translate the complex into simple terms then guide others more quickly to what they need to know and be able to do.

Re: Are We Entering The Post-Course Era?

Breanne Dyck — Wed, 04 May 2016 14:07:08 -0000

Good Qs, Ali.

In this situation, what's happening in the B2B world is a forebearer of what's to come in the B2C world. In other words, yes, people being "done" with courses is much more prevalent in the B2B (and specifically the online marketing / online business) world -- however, it's a matter of time before it happens elsewhere too (this is what Schwartz's model predicts, after all).

That said, there's another dimension that I didn't talk about in the article which is also where you are drawing leads and prospects from. For example, if you are targeting "beginners" (in whatever industry you are in), it's much easier to constantly find people who represent a less sophisticated market. If you're dealing with people who have "been there, done that" it naturally becomes harder because a more experienced audience will likely be a more jaded one, too!

Finally, regarding the use of the word training -- that's quite intentional, and what you've identified is exactly the reason why: because sometimes, what people want or need is best NOT positioned as a course. It'd be better positioned as a group coaching program, an intensive, a mastermind, a training program, or whatever else. And, indeed, figuring out what that positioning should be in order to gain maximum resonance with the audience is one of the main ways to deal with the challenge of market sophistication. When done properly, from a provider standpoint, training / teaching / coaching is essentially the same thing. But from a customer standpoint, they're often perceived as very different things -- which leads to different expectations and different promised outcomes.

Re: Are We Entering The Post-Course Era?

Ali Shapiro — Wed, 04 May 2016 13:52:31 -0000

Interesting Breanne. It sounds like you're mostly talking about the B2B world. I've found in the B2C world, many consumer are just now starting to invest in courses or have taken one or two.

I also find it interesting you use the word "training". This is very different than coaching. Are you using the words interchangeably or are you strictly talking about training courses? I've found that once people get a genuine coaching experience in a program format, they'll often take the course two or three times because they now know it's about going deeper, than wider. That's at least what I've noticed sometimes with my Truce with Food program.

Re: The Online Course Creators’ Ultimate Guide: eLearning Tools and Technology

Magdalena — Fri, 29 Apr 2016 08:07:59 -0000

I'm considering buying Captivate but since I'm an e-learning professional not a tech person I would like to know how I can publish and sell my courses via WordPress based website without performing too complicated operations and coding. I don't need any sophisticated LMS environment. I just want users to be able to buy the product and enjoy it. Any advice?

Re: 18 Reasons You Shouldn’t Create an Online Course

Rachel — Wed, 20 Apr 2016 10:06:40 -0000

Yes, yes, yes, and yes -- I love the honesty, the thoroughness, and the depth of this post ... and most of all I love how you're calling people to a higher standard. #worldclassorbust!

Re: On Cheesecake (or, the one question you should be asking more often)

Joyce M Washington — Sun, 17 Apr 2016 09:49:23 -0000

Felt like you were talking to me in every single line of this! EVERY. SINGLE. LINE.

Think I need to print this out and put it on my wall so that every time I get distracted...I'll remember to ask, "What problem am I trying to solve?"

Like your conversation problem, I need more eyes on my offer/solution.

Re: The Truth About Learning Styles (Hint: They’re a Myth)

Sue Anne Dunlevie — Sat, 16 Apr 2016 14:18:29 -0000

It works for me - I've always taken notes and now I upload them to Evernote after I take an image of my notebook pages :}

Thanks for the recommendation - heading over to read it!
Sue